Who are we?

50 years of expertise

Founded in 1973 in Norway, we have developed from a local business to the most famous producer of quality family boats. The main Marex facility is now in Kaunas (Lithuania), with a total 28 000 square meters of production area. Through the years, we've successfully built a team of 420 dedicated and highly skilled boatbuilders. Our dealership network covers all of Europe, some Asian and Middle East countries, and also Australia, New Zealand, and Canada.

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Where it all started

The 36-year-old Eyvin Aalrud had worked as an export manager for local boat builders, and after some time together with Joda, he started up his boat production in Rykene.
The Marex 24 Sun Cab was the first model built from fiberglass, based on a Joda hull and quickly won customers’ hearts. Later, the 23 DC and 32 Friendship were presented, which became the biggest-selling Norwegian-produced fiberglass boat in 1975.

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New milestones

March 1979 saw dramatic times as the factory’s production facilities
burned down. However, Marex and Joda quickly found an alternative when they relocated to Fjord’s factory in Fevik, a small town in Southern Norway between Arendal and Grimstad. They opened new production lines there. Today, these facilities all belong to Marex and are used for service, winter storage and aftermarket facilities.

After moving to new facilities, the first Sun Cruiser 27 was introduced. This model was so popular that the Sun Cruiser concept became the shipyard benchmark for 40 years and has seen more than five generations. As Marex was attentive to customer feedback and wishes, every redevelopment introduced important improvements, such as larger sitting groups, comfortable ceiling heights and better ergonomics. Today, 310 Sun Cruiser’s success is a direct result of the constant development of this concept.

The first 77 Holiday looked like a classic aft cabin boat at first sight, but Marex managed to create a social cockpit. With two big sofas, the guests could sit at the same level around the retractable table, while the aft cabin received an additional berth that became popular for families with kids. The aft cabin model became a hit and has undergone several changes since its launch. The later 277 and 280 Holiday models became the basis of today’s 320 Aft Cabin Cruiser.

In 1987 the Black Monday crisis sent a shock all over the world, and all sales in Scandinavia stopped. Expanding a dealer network further south in Europe was a great solution for Marex and the founder’s two sons, Espen and Thomas. Those export sales helped Marex to stay afloat for the following years. Some of the boat dealers companies were family businesses. Today, many of them are managed by the next generation and are still in business with Marex.

The early philosophy of the Marex brand was to produce a large variety of boat types, as the requirements of Scandinavian and Mediterranean markets were very different. Marex successfully entered the sport cruiser, displacement boat and aft cabin market in the 70s and 80s, and that competitive approach worked perfectly for those times. Later, it became clear that Marex required a corporate identity and a consistent model range, leading to today’s Marex family boats with impressive exterior and interior space.

For many years, Eyvin Aalrud made notes of crucial moments in the development and economic aspects of boat production and collected them in a “How to run a boat factory” guide. The guide became a ground for his sons and the Lithuanian partners after he died in 1998. Espen, the oldest son, was at the beginning of his career as a lawyer, but he decided to take over the company and immerse himself in the boating industry. He started with new model developments and searched for manufacturing and partnerships outside of Norway in Lithuania. Thomas, studying marketing in London, joined the company later and helped establish new dealership networks all over Europe. As the Marex company grew, Espen hired a talented manager, Stian Wesøy, to run the factory in Norway.

The first model in the range was called 770 Dogger, but it didn’t sell well. After some refined ideas courtesy of Eyvin Aalrud, Marex introduced the famous Scandinavia/330 Millenium in 2000. The main idea with the Scandinavia was to have a wide glass sliding door that separated the salon from the aft deck. In addition, it got a sliding sunroof in the salon, bringing to life the shipyard’s most famous innovation, the quick-close Canopy System.

Relocation to Lithuania

The newfound Lithuanian partners, the professional sailors Saulius Pajarskas and Raimondas Siugzdinis already had a small boat production facility in Kaunas. They had experience in plastics and sailboat manufacturing. The ‘test cooperation’ started with ten boats built at the Norwegian facilities. After this successful experience, partnership was founded. The production of the 270 Estremo was moved to Lithuania and slowly one by one, of the rest of the production was transferred.

New style and awards

The 370 Aft Cabin Cruiser set a new starting point for a new generation of Marex family boat concepts. From 2009, Espen Aalrud took control of the development thanks to his deep understanding of the needs of the Marex customers. Nikl Design and Espen Aalrud carefully transformed ideas into new models based on the shipyard’s DNA. The outcome of this cooperation was the 310 Sun Cruiser, 320 Aft Cabin Cruiser, and 360 Cabriolet Cruiser models. Each model got plenty of attention from the marine world, winning numerous prestigious prizes and awards.
In 2020, Espen met up with VOM Creation and the Alpha Group in Slovenia. The two cooperating design teams began working on the shipyard’s flagship model, the Marex 440.

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